Founded in late 2016, Startled Penguin Inc. (SPinc for short) was built on the idea that your clothes should be as soft and comfortable as possible. In order to best represent this idea, we chose an animal that was by far the most comfortable and soft of them all; this animal is a penguin. When further thinking about this penguin we also figured that since they are such majestic animals, we should not only use them as a representation of the company but also donate 10% of our profits to the World Wildlife Fund(WWF) in order to keep penguins majestic forever. In short, buy something, donate to penguins, it’s that easy . . . comfort for yourself and penguins all in one purchase. So I guess the only question to ask yourself is: who doesn’t like penguins?